Why did I love this book?
In the late 1990s I asked Mike Cronin to join me in the International Centre for Sports History and Culture that I had set up at De Montfort University. Initially he was wary. He later told me that, although he saw me as a leader in the development of sports history, he also viewed me as a strange, perhaps outdated creature: the economic historian. I welcomed him to Jurassic Park. I admire this book because Mike covers world sporting development in just 40,000 words, a task that took me over 100,000 more (but mine is cheaper by the page!). More significantly it was the starting point for my own global venture and it stimulated me to take off my economic blinkers and consider social, cultural, and political issues.