I love this book because it connects the dots between money and marketing for creative professionals, who are naturally sensitive, good listeners, and attuned to their collaborators but who neglect to bring those talents to the business side of their business.
Taheripour makes her points through storytelling which makes the ideas more accessible. Plus, it's very rare to find a negotiation book that talks about self-employed people and how they can negotiate.
I especially appreciate how Taheripour shows readers how to harness those talents so that we can all value ourselves more and therefore advocate for ourselves and ultimately get what we deserve.
Contrary to conventional wisdom about what makes a good negotiator - namely, being aggressive and unemotional - in Bring Yourself, Mori Taheripour offers a radically different perspective. In her own life, and in her more than fifteen years of experience teaching negotiation, she has found that the best negotiators are empathetic, curious and present. The essence of bargaining isn't the transaction, but rather the conversation and human connection. It is when we bring our whole, authentic selves to the table that we can advocate for ourselves fearlessly and find creative solutions that benefit everyone.
First of all, I love the idea of trust, the challenge of trust, the multiple meanings of the word “trust” and this book speaks to the various meanings on multiple levels. That intrigued me from the start.
Second, I love that it’s a novel about business and investing – two topics famous for being very dry and boring, but certainly not in the hands of this talented author.
I love business, I am learning to love investing and it seems unusual to find a really good novel centered around these topics. But it's not just a novel – it’s a story told from 4 different perspectives in 4 different voices, so it’s impossible to know which one to trust. I couldn’t stop reading and kept hoping it wouldn’t end. But, alas, it did.
Longlisted for the Booker Prize The Sunday Times Bestseller
Trust is a sweeping, unpredictable novel about power, wealth and truth, set against the backdrop of turbulent 1920s New York. Perfect for fans of Succession.
Can one person change the course of history?
A Wall Street tycoon takes a young woman as his wife. Together they rise to the top in an age of excess and speculation. But now a novelist is threatening to reveal the secrets behind their marriage, and this wealthy man's story - of greed, love and betrayal - is about to slip from his grasp.
I love cognitive biases so of course I’m going to love books about them.
But what I love most about this book is that it explains ideas and concepts that I know and understand intuitively as a marketer – for example, how to make it easy for people to engage and buy.
It also simplifies what would otherwise be complex ideas from behavioral economics and uses familiar situations to help me understand how to make better decisions about all sorts of things, from business to insurance to investing and beyond. I need to read it again!
*Once again a New York Times bestseller! First the original edition, and now the new Final Edition*
An essential new edition revised and updated from cover to cover of one of the most important books of the last two decades, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein
More than 2 million copies sold
Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 400 "nudge units" in governments around the world and…
In the Marketing Mentor podcast, Ilise Benun, author of 7 business books for creative professionals and founder of Marketing-Mentor.com, offers short, meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients, and command the fees they deserve.
Go behind the scenes with creative pros from around the globe for the inside scoop on the marketing tools and strategies that work in the real world with real clients. Ilise’s no-fluff, friendly podcast invites guests to reveal details you wouldn’t hear in the halls. Each episode dives into the nuts and bolts of how designers, copywriters, photographers, and other creatives are growing their businesses to get better clients and bigger budgets. So listen and learn…
