Integrity Selling for the 21st Century

By Ron Willingham,

Book cover of Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy

Book description

"I have observed several hundred salespeople who were taught to use deceptive practices like 'bait and switch' and encouraged to play negotiation games with customers... In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and…

When you buy books, we may earn a commission that helps keep our lights on (or join the rebellion as a member).

Why read it?

1 author picked Integrity Selling for the 21st Century as one of their favorite books. Why do they recommend it?

The concept behind Integrity Selling for the 21st Century is simple: Only by getting to know your customers and their needs—and believing that you can meet those needs—will you enjoy relationships with customers built on trust. Only then, when you bring more value to your customers than you receive, will salespeople reap the rewards of high sales.

Ron’s book is the standard for putting to rest the idea that manipulative, self-focused selling techniques that demean and coerce the customer are what selling is all about. 

From Mike's list on improving sales performance.

Want books like Integrity Selling for the 21st Century?

Our community of 12,000+ authors has personally recommended 44 books like Integrity Selling for the 21st Century.

Browse books like Integrity Selling for the 21st Century

Book cover of Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud
Book cover of A Mind for Sales: Daily Habits and Practical Strategies for Sales Success
Book cover of The Growth Leader: Strategies to Drive the Top and Bottom Lines

Share your top 3 reads of 2024!

And get a beautiful page showing off your 3 favorite reads.

1,188

readers submitted
so far, will you?

5 book lists we think you will like!

Interested in sales, marketing, and success in life?

Sales 77 books
Marketing 205 books
Success In Life 263 books