Unlocking Creativity
Book description
Tear down the obstacles to creative innovation in your organization
Unlocking Creativity is an exploration of the creative process and how organizations can clear the way for innovation. In many organizations, creative individuals face stubborn resistance to new ideas. Managers and executives oftentimes reject innovation and unconventional approaches due to…
Why read it?
1 author picked Unlocking Creativity as one of their favorite books. Why do they recommend it?
I often pose a simple thought experiment: “How many renowned 20th century CEOs created something new to the world? Now, how may renowned 21st century CEOs haven’t done so?”
The answer, in both cases, is near zero. Our organizations are moving from being productivity-focused (doing more with less) to creativity-focused (giving form to something that doesn’t exist). Most managers and aspiring leaders are clueless about this profound change even though they will probably fail if they don’t make this shift.
Roberto argues that six flawed beliefs—such as in benchmarking and in focused execution—preclude creativity and provides tools to…
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