The Lost Art of Connecting

By Susan McPherson, Jackie Ashton,

Book cover of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Business Relationships

Book description

Uncover a new way to network and build relationships that last!

Networking is often considered a necessary evil for all working professionals. With social media platforms like Linkedin, Twitter, Instagram, and Facebook at our disposal, reaching potential investors or employers is much easier. Yet, these connections often feel transactional, agenda-driven,…

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Why read it?

1 author picked The Lost Art of Connecting as one of their favorite books. Why do they recommend it?

Essential Skill #5 for Creatives: Connecting

Business is all about relationships and people do business with people they know, like, and trust. But if you hate networking, as many creatives do, it’s hard to build those essential relationships. That’s why this book is perfect for you. McPherson provides a simple framework for the much more useful skill of connecting with others. She makes learning it palatable and doable for introverts and makes an especially strong argument for why, in the 21st century, connecting is so essential to succeed in business.

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