The best books to explain what TV is, how it got to be that way, and how best to enjoy it

Rod Serling’s fantasy anthology (where he was narrator and chief writer) was a favorite of ours back then and still is. Despite a skimpy production budget, the show’s quality scripts, acting, and imaginative themes usually transcended the sparse settings.

Having seen most episodes several times, we still turn to Zicree’s handy book to refresh our memories of the show. This was one of the first of the “companion” books to document a memorable TV series, presenting each episode with cast and crew information, airdate, sample photo, the text of Serling’s intro and outro narration, plot summary and revealing analysis, and background details. The expanded 3rd edition (from 2018) also covers the various later revivals of the series.

We have long admired creators Jay Ward and Bill Scott, whose clever, pun-filled, irony-infused, supremely self-aware TV world is a delight to discover at any age.

Here, author Keith Scott (himself a voice artist and animation historian, and no relation to Bill) spins the story of Bullwinkle J. Moose, Rocky the Flying Squirrel, and their friends and fiends (Boris and Natasha) and also covers creations before, during, and after the Bullwinkle run.

We have also happily indulged in his fan’s eye for detail in 100 pages of end notes minutiae, including every punny episode title.

We always felt that Mad Men was one of the true gems of the turn of the millennium. Set during the tumultuous Sixties, it adeptly mirrored the various social, political, and cultural changes that marked that decade. On the surface structured like many TV series “companion” books (detailing the plot and major credits for each individual episode), Seitz’s book goes deeper to explain the underlying messages of each episode.

Even when we recall an episode’s story, reading Seitz’s book is like taking a fascinating course on all things Mad Men. About half of the entries are based on episode reviews Seitz wrote for New York magazine and its Vulture website, while the others are new to this book.

Jennifer Keishin Armstrong (writer for such publications as Entertainment Weekly and New York magazine) has smartly chronicled the medium in single-show books (most famously Seinfeldia). Here, she does the same for a reach back to TV's defining days to focus on four pioneering industry women, on and off camera: Gertrude Berg, Hazel Scott, Irna Phillips, and Betty White.

We love Armstrong’s crisp narrative style, eye for behind-the-scenes moments, and respect for each character's strength and tenacity. While her "Invented Television" title is a deliberately bold thematic declaration, we think the subtitle “The Untold Story of Female Powerhouses” best captures the book's actual scope and success.

When we set out to start writing our TV history book, we didn’t know what we didn’t know about the topic. Fortunately, we found the first edition of this book. It was invaluable to us to describe and explain where radio and television came from and how they came to be as we knew them.

This one-volume book distills the author’s masterful earlier three-volume set on this topic. Barnouw blazed the trail for us by treating broadcasting as worthy of serious historical research and analysis while never failing to make the oft-complex tales engrossing and entertaining reading. The updated second revised edition (from 1990) brings the story up to the era of cable.