Why did I love this book?
Sheff's 1994 story is still the most incisive narrative history of Nintendo. It's full of all the ups and downs you expect in a process-oriented tome. But it also has soul, delivered by the wonder-filled mind of Shigeru Miyamoto, the creator of the Mario and the Legend Of Zelda series. Today, no journalist could ever get inside Nintendo, which is as closed off to its inner workings as Apple is. But Sheff got inside, way inside, and every reader is the better for it.
1 author picked Game Over as one of their favorite books, and they share why you should read it.
With annual sales of $4.7 billion in the US alone, Nintendo dominates the worldwide market for video games and Mario, the company mascot, has become more familiar to children than Mickey Mouse. Far more profitable than IBM, Apple or Microsoft, Nintendo has become - in less than a decade - one of the most successful high technology companies in the world. This book looks at the policies and practices of Nintendo and its future in computer technology.