Wine Drinking Culture in France
Book description
This book provides a new interpretation of the relationship between consumption, drinking culture, memory and cultural identity in an age of rapid political and economic change. Using France as a case-study it explores the construction of a national drinking culture -the myths, symbols and practices surrounding it- and then through…
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At some basic level, the drinking culture in eighteenth-century taverns has survived in Parisian wine bars and cafés today. Yet, as a social anthropologist, Demossier shows us that wine-drinking culture has changed into something different today. Since 1980 the number of French people who drank wine every day has plummeted from over 50 percent to barely 20 percent. Yet at the same time, wine has taken on a larger cultural role in French identity as a nation even for those who drink wine less regularly. All the TV programs, books, wine blogs, wine tourism, and consumers flocking to wineries for…
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