Latinos, Inc.

By Arlene Dávila,

Book cover of Latinos, Inc.: The Marketing and Making of a People

Book description

Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the…

When you buy books, we may earn a commission that helps keep our lights on (or join the rebellion as a member).

Why read it?

1 author picked Latinos, Inc. as one of their favorite books. Why do they recommend it?

As her title indicates, this book delves into the ways Latino/as are described, shaped, and marketed both to the United States and to themselves. Dávila, a social anthropologist, brilliantly exposes not just the workings of the neoliberal state on this process, but how marketing and demographic research by corporate interests shape the ways Latinas/os are commercialized not just with things like food but even with cities interested in “cleaning up” Latinx neighborhoods. My book looks at the way Latinx fiction does something of the same thing, including shaping the way Latinx poverty is seen as “inevitable” by these different players. 

Want books like Latinos, Inc.?

Our community of 12,000+ authors has personally recommended 100 books like Latinos, Inc..

Browse books like Latinos, Inc.

Book cover of Reading the Romance: Women, Patriarchy, and Popular Literature
Book cover of The Dirty Girls Social Club
Book cover of Dirty Blonde and Half-Cuban

Share your top 3 reads of 2024!

And get a beautiful page showing off your 3 favorite reads.

1,187

readers submitted
so far, will you?

5 book lists we think you will like!

Interested in marketing, neoliberalism, and presidential biography?

Marketing 205 books
Neoliberalism 57 books