Brainwashing

I love this book because it reveals that we are all creatures of neuronal habit, which brainwashers exploit to their own benefit. The neurons that trigger most frequently tend to dominate our thoughts. I see how the brain science revealed in Taylor’s book helps to account for our current Age of Misinformation.

With advertiser-click business models, social media allows would-be brainwashers to repeat and spread their messages beyond their former wildest imaginations. They need only plant a misinformation seed to see it spread virally by users whose neurons have been preconditioned to accept and like the message. I feel that… show more.