Brain Rules

By John Medina,

Book cover of Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School

Book description

Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know--like the need for physical activity to get your brain working its best. How do we learn? What exactly do sleep and stress do…

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Why read it?

1 author picked Brain Rules as one of their favorite books. Why do they recommend it?

While not a book explicitly about creativity, it opened my eyes to how our brains work, how we can make them work better, and what we’re just going to have to live with. For instance, “multi-tasking” is really a myth—some brains just switch from one task to another faster and women are better at that than men, something rooted in our evolutionary development. And our brains are hardwired for movement, particularly walking. Developmental neurobiologist Medina offers plenty of food for creative brains.

From Cathy's list on to feed your creativity.

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Everybody knows that all animals—bats, bears, sharks, ponies, and people—start out as a single cell: the fertilized egg. But how does something no bigger than the period at the end of this sentence give rise to the remarkable complexity of each of these creatures?

FROM ONE CELL is a dive…

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