Why am I passionate about this?

Growing up I was fanatical about football - playing, watching, reading and talking about it. I was also a little obsessed with its numbers, and apparently liked to recalculate league tables and goal differences in my head as the results came in on the BBC vidiprinter. Fast forward to University in the 1980s - a time when studying football’s business aspects was not common - I wrote my dissertation on the ‘Capital structure of Scottish football’. A Scottish perspective has remained present in much of my work, and I hope it also allows a little more distance when reflecting on the success and challenges faced by football in England.


I wrote

The People's Game? Football, Finance and Society

By Stephen Morrow,

Book cover of The People's Game? Football, Finance and Society

What is my book about?

The beautiful game is big business. Football leagues worldwide are being dominated by clubs which are becoming richer and more…

Shepherd is reader supported. When you buy books, we may earn an affiliate commission.

The books I picked & why

Book cover of Pay Up and Play the Game: Professional Sport in Britain, 1875-1914

Stephen Morrow Why did I love this book?

I came upon this title quite early in my academic career while working in an Accountancy and Finance Department and struggling to convince myself, and I suspect my then boss, that there was a lot of mileage in the business of sport as an area of research activity.

Wray Vamplew’s book a systematic economic analysis of the emergence of mass spectator sports in the UK in the years leading up to the First World War based on primary financial and other records – played a major part in convincing me, at least, that there was indeed a future as well as a past in this type of study!

If you want to understand where many of football’s current developments arose from, this is a great place to begin.

By Wray Vamplew,

Why should I read it?

1 author picked Pay Up and Play the Game as one of their favorite books, and they share why you should read it.

What is this book about?

Based on a vast range of club and association records, Pay Up and Play the Game, first published in 1988, presents a systematic economic analysis of the emergence of mass spectator sport during the years prior to World War I. It explores the tensions behind an increasingly commercialised activity that was nonetheless suffused with 'gentlemanly' values at many levels, and highlights the retreat of the latter as working-class consumption and participation became predominant, symbolised most dramatically by the celebrated victory of proletarian Blackburn Olympic over the Old Etonians in the FA Cup final of 1883. Wray Vamplew examines the linkages…


Book cover of The Football Business: Fair Game in the '90s?

Stephen Morrow Why did I love this book?

David Conn’s book was first released in 1997, just a few years after the inception of the English Premier League.

It was the first critical evaluation of the new business of football, in which he sought to understand what was being lost as the game was transformed into a branch of the entertainment industry, while at the same time accepting the many unarguable benefits that were accompanying that transformation.

Its quality and importance are evidenced by the fact that it has been republished at least five times.

It remains essential reading for anyone who wants to understand more about the opaque world of football finance, governance, and ownership.

By David Conn,

Why should I read it?

1 author picked The Football Business as one of their favorite books, and they share why you should read it.

What is this book about?

In eight years English football has been transformed. In 1989 clubs were banned from Europe and the Hillsborough disaster exposed football's crumbling grounds. Today football is cleaned up and is also big business. Since the Taylor report forced English clubs to spend #600 million rebuilding their grounds, and since Sky and the BBC put #1 billion into the game, serious businessmen have arrived in football, and have mostly been welcomed because of the money they were "investing" into the "long-term health of the game". This book examines the transformation and asks is it still a game or a business?


Book cover of The Thistle and the Grail

Stephen Morrow Why did I love this book?

This novel gets to the heart of football’s importance to communities, in this case a small Scottish industrial town beset by poverty and unemployment in the 1950s.

In this comic novel Jenkins writes simply but evocatively about football, about its emotion, and its beauty.

But perhaps more importantly, his writing focuses on the town’s people and their relationships, with each other and with the town’s Junior football team as they dream of winning the Scottish Junior Cup.

While it would be unwise to overly romanticize how football was in the past, at the same time looking back does make you question whether everything about the modern game should be interpreted as progress.

By Robin Jenkins,

Why should I read it?

1 author picked The Thistle and the Grail as one of their favorite books, and they share why you should read it.

What is this book about?

Within the severe and depressed slums of Drumsagart, rife with unemployment and discontent, the members of Thistle cling to their game as an escape. And when they actually start winning, a momentum grows up in the community around them, as they come to represent ambition and hope. The Holy Grail of football, the Scottish Junior Cup, glitters at the end of a string of matches and suddenly the entire town of Drumsagart is depending on it...


Book cover of Be Good, Love Brian: Growing Up with Brian Clough

Stephen Morrow Why did I love this book?

Football is replete with characters and opinions.

The individual at the heart of this book, the legendary football manager, Brian Clough, had no shortage of either.

However, what is extraordinary about this book is that it introduces the reader to an entirely different version of Clough than the one we are most familiar with from the media.

It is a remarkable and scarcely credible story, one which is moving, and which highlights the kindness of the man, his family, and of many of the then players and employees of Nottingham Forest.

It also reminds us just how distant football, its clubs, and its star players and managers, have become from their people in recent decades.

By Craig Bromfield,

Why should I read it?

1 author picked Be Good, Love Brian as one of their favorite books, and they share why you should read it.

What is this book about?

Shortlisted for the William Hill Sports Book of the Year Award 2022

Craig Bromfield was just 13 years old when Brian Clough, on a whim, took him and his older brother Aaron in.

They came from Southwick, a depressed area of Sunderland, where they lived with their abusive stepfather, and from where they longed to escape. After initially meeting Clough while out begging for money, Clough later invited the brothers to stay at his house. From there a relationship formed which would see Craig living with the Cloughs for nine years, where he was a first-hand witness to the many…


Book cover of The Dark Heart of Italy

Stephen Morrow Why did I love this book?

I was fortunate to be on sabbatical in Italy in 2005, not long after the salva calcio (save football) decree was passed by Silvio Berlusconi, then Italian Prime Minister and owner of AC Milan.

The legislation was essentially a form of legalised creative accounting which sought to legitimize clubs’ poor financial positions and performance by inflating player asset values on balance sheets.

Jones’ book is not just about football.

But within a fascinating critique of Berlusconi’s Italy, there is brilliant insight into calcio in all its forms – the beauty and joy of what happens on the field, the poetic and intelligent language with which frequently it is discussed in stadiums, cafes, and TV stations, its cultural significance, and, of course, its myriad of political, financial and governance scandals. Andiamo.

By Tobias Jones,

Why should I read it?

1 author picked The Dark Heart of Italy as one of their favorite books, and they share why you should read it.

What is this book about?

An essential guide to the strange, sometimes sinister culture of contemporary Italy.

When Tobias Jones first travelled to Italy, he expected to discover the pastoral bliss described by centuries of foreign visitors and famous writers. Instead, he discovered a very different country, besieged by unfathomable terrorism and deep-seated paranoia, where crime is scarcely ever met with punishment.

Now, in this fascinating travelogue, Jones explores not just Italy's familiar delights (art, climate, cuisine), but the livelier and stranger sides of the bel paese: language, football, Catholicism, cinema, television and terrorism. Why, he wonders, do bombs still explode every time politics start…


Explore my book 😀

The People's Game? Football, Finance and Society

By Stephen Morrow,

Book cover of The People's Game? Football, Finance and Society

What is my book about?

The beautiful game is big business. Football leagues worldwide are being dominated by clubs which are becoming richer and more powerful. Since the first edition of this book was published in 2003, much has changed in the industry. .

In this second edition, author Stephen Morrow offers a critique of football's economic structure, prevalent models of club ownership and governance, and new approaches to regulation that have emerged. The book also reflects on the Covid-19 pandemic and on ways in which it has illuminated many of the structural weaknesses inherent in football. It also offers an insight into the woman's game and its financial development in some countries, as well discussing issues such as football's response to environmental challenges.

You might also like...

Secret St. Augustine: A Guide to the Weird, Wonderful, and Obscure

By Elizabeth Randall, William Randall,

Book cover of Secret St. Augustine: A Guide to the Weird, Wonderful, and Obscure

Elizabeth Randall Author Of Secret St. Augustine: A Guide to the Weird, Wonderful, and Obscure

New book alert!

Why am I passionate about this?

Author Reader Baker Teacher Matriarch Adventurer

Elizabeth's 3 favorite reads in 2024

What is my book about?

Tourists and local residents of St. Augustine will enjoy reading about the secret wonders of their ancient city that are right under their noses. Of course, that includes a few stray corpses and ghosts!

Secret St. Augustine: A Guide to the Weird, Wonderful, and Obscure

By Elizabeth Randall, William Randall,

What is this book about?

It is no wonder the ancient city of St. Augustine is steeped in secrets.

St. Johns, the oldest continuously occupied county in America, celebrated its 450th birthday on September 4, 2015. More like a European enclave than an urban landscape, it is a place of cannon fire, street parties, historical reenactments, concerts, and more. From admiring replicas of fine art at Ripley’s Believe or Not, to hunting haunts in restaurants and museums, to eating ice cream from a recipe originated by World War II bombardiers, St. Augustine has it all from beaches, gourmet dining, festivals, and attractions.


5 book lists we think you will like!

Interested in soccer, World War 1, and Italy?

Soccer 74 books
World War 1 924 books
Italy 405 books