The Game-Changer

By A.G. Lafley, Ram Charan,

Book cover of The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation

Book description

It is by making innovation an intimate, intentional part of the business that A. G. Lafley - the Jack Welch of the 21st century - has recently transformed Procter & Gamble from a $39 into a $76 billion dollar company that touches more than 3 billion people around the world.…

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Why read it?

1 author picked The Game-Changer as one of their favorite books. Why do they recommend it?

When AG Lafley became the CEO of P&G he had an idea that the best way to drive innovation was through collaboration. His book goes behind the scenes on how he encouraged P&Gers to look to suppliers and even competitors' help P&G take innovation to a new level. In fact—Lafley set the lofty goal that 50% of all innovations would not come from P&G—but through P&G by working with strategic partnerships. The book has several examples of how the CPG giant is using collaboration to drive innovation.

From Kate's list on creating successful business deals.

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