It's Not How Good You Are, It's How Good You Want to Be

By Paul Arden,

Book cover of It's Not How Good You Are, It's How Good You Want to Be

Book description

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.

The world's top advertising guru, Paul Arden, offers…

Shepherd is reader supported. When you buy books, we may earn an affiliate commission.

Why read it?

1 author picked It's Not How Good You Are, It's How Good You Want to Be as one of their favorite books. Why do they recommend it?

Paul Arden’s book teaches you how to be an optimist—an essential trait for meeting your milestones. He writes: “You must develop a complete disregard for where your abilities end.” Focus on who you want to be, not who you are. 

This is a tool called positive visualization, one I’ve harnessed in my career path as a creative director, an author, and a professor. By envisioning who I want to be, I take the necessary steps to achieve success.

Want books like It's Not How Good You Are, It's How Good You Want to Be?

Our community of 10,000+ authors has personally recommended 100 books like It's Not How Good You Are, It's How Good You Want to Be.

Browse books like It's Not How Good You Are, It's How Good You Want to Be

5 book lists we think you will like!

Interested in self-actualization, success in life, and problem solving?

10,000+ authors have recommended their favorite books and what they love about them. Browse their picks for the best books about self-actualization, success in life, and problem solving.

Self-Actualization Explore 202 books about self-actualization
Success In Life Explore 239 books about success in life
Problem Solving Explore 36 books about problem solving