What We Think about When We Try Not to Think about Global Warming

We've all heard about climate change by now—but does constantly talking about it make a difference? Or does it matter more how you talk about it? Stoknes gives comprehensive explanations about the messaging that's most effective to get through to people about climate change from a psychological and marketing point of view.

A must-read for anyone who wants to talk about global warming, whether you're creating large-scale marketing plans or just trying to talk to family and friends.

Here’s what Don’t Look Up got horribly right: in the face of one of the greatest catastrophes that humankind has faced, we remain not only apathetic but largely indifferent. Stoknes shows why, and how to overcome this. The book blends the personal and relatable with professional expertise and clear, practical guidance: at once an invaluable primer in climate psychology and a roadmap towards a kind of hope, on the other side of terrible grief.