What We Think about When We Try Not to Think about Global Warming

By Per Espen Stoknes,

Book cover of What We Think about When We Try Not to Think about Global Warming: Toward a New Psychology of Climate Action

Book description

Why does knowing more mean believing-and doing-less? A prescription for change

The more facts that pile up about global warming, the greater the resistance to them grows, making it harder to enact measures to reduce greenhouse gas emissions and prepare communities for the inevitable change ahead.

It is a catch-22…

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Why read it?

2 authors picked What We Think about When We Try Not to Think about Global Warming as one of their favorite books. Why do they recommend it?

We've all heard about climate change by now—but does constantly talking about it make a difference? Or does it matter more how you talk about it? Stoknes gives comprehensive explanations about the messaging that's most effective to get through to people about climate change from a psychological and marketing point of view.

A must-read for anyone who wants to talk about global warming, whether you're creating large-scale marketing plans or just trying to talk to family and friends.

Here’s what Don’t Look Up got horribly right: in the face of one of the greatest catastrophes that humankind has faced, we remain not only apathetic but largely indifferent. Stoknes shows why, and how to overcome this. The book blends the personal and relatable with professional expertise and clear, practical guidance: at once an invaluable primer in climate psychology and a roadmap towards a kind of hope, on the other side of terrible grief. 

From Elizabeth's list on to inspire you to fight climate change.

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