What a Book Can Do
Book description
In 1962 the publication of Rachel Carson's Silent Spring sparked widespread public debate on the issue of pesticide abuse and environmental degradation. The discussion permeated the entire print and electronic media system of mid-twentieth-century America. Although Carson's text was serialized in the New Yorker, it made a significant difference that…
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1 author picked What a Book Can Do as one of their favorite books. Why do they recommend it?
Before it launched the modern environmental movement, Silent Spring (1962) had to run a formidable publication gantlet. Rachel Carson challenged the prevailing scientific consensus about pesticides, a subject most magazines wouldn't touch for fear of losing ads. The chemical industry threatened legal action and mounted a PR campaign against Carson. But she had several strong cards to play.
She was already a best-selling author. She was firmly backed by her editor, Paul Brooks of Houghton Mifflin, then an independent family firm with a tradition of publishing nature writers. The book was serialized in the New Yorker, and President Kennedy plugged…
From Jonathan's list on the history of books.
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