The Star Principle

By Richard Koch,

Book cover of The Star Principle: How it can make you rich

Book description

Richard Koch has made over GBP100 million from spotting 'Star' businesses. In his new book, he shares the secrets of his success - and shows how you too can identify and enrich yourself from 'Stars'. Star businesses are ventures operating in a high-growth sector - and are the leaders in…

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Why read it?

1 author picked The Star Principle as one of their favorite books. Why do they recommend it?

A star business has market leadership of a niche, where the niche is itself growing fast. This is arguably close to a tautology, but it is also quite a rare thing to find.

This book is about how to spot these star businesses at an early stage, and the enormous returns which can flow from doing so. Much of my wealth has come from doing this a few times (probably largely by luck).

It also makes interesting suggestions about how to create and manage a star business, albeit this is not something that I’ve ever tried myself.

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