The Social Animal

I used this book in class for three semesters. The students were fans; I stopped using it only because I re-designed my classes regularly. It’s a deep dive into hundreds of social science and neuroscience research projects about how we relate to each other, how we want to engage with each other, and why. It first appeared to be an unusual pick for a class on creatively entrepreneurial growth but students agreed it made sense when reminded that most creative work is done in collaborative teams so understanding each other is of great creative benefit. Brooks uses fictional characters, a… show more.