The Secret of Chanel No. 5

By Tilar J. Mazzeo,

Book cover of The Secret of Chanel No. 5: The Intimate History of the World's Most Famous Perfume

Book description

With its rich golden hue, art deco-inspired bottle, and timeless, musky scent, Chanel Number 5 is the world's bestselling perfume. Reverently known among industry insiders as "le monstre" - the monster - it is arguably the most coveted consumer luxury product of the twentieth and twenty-first centuries. Yet how did…

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Why read it?

1 author picked The Secret of Chanel No. 5 as one of their favorite books. Why do they recommend it?

Mazzeo’s book provides fascinating insight into a perfume that has enjoyed insane sales longevity when most tend to fade from the market. The book offers a portrait of the orphaned young woman’s convent upbringing to her days as a chanteuse and milliner to her rise in society as a fashion designer. Some say Chanel No. 5 resulted from a happy fluke of dumping too much aliphatic aldehydes into the juice, yet it became instantly iconic as the first clean, modern perfume, one that did not fall into the established vamp/ingenue fragrance categories of the day.  It reached iconic status during…

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