The Right It

Book cover of The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed

Book description

The Law of Market Failure: Most new products will fail in the market, even if competently executed.

Using his experience at Google, his remarkable success as an entrepreneur and consultant, and insights from his lectures at Stanford University and Google, Alberto Savoia's The Right It offers an unparalleled approach to…

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Why read it?

1 author picked The Right It as one of their favorite books. Why do they recommend it?

Étienne Garbugli

Author

The Right It is a short book filled with useful tips for testing and validating innovative new products.

It builds off Alberto Savoia's work at Google and his learnings helping hundreds of entrepreneurs build products. Although the content must have felt more innovative when it came out, I enjoyed the book's narrative and simplicity.

From Étienne's 3 favorite reads in 2023.