The Birth of Korean Cool

Book cover of The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture

Book description

A FRESH, FUNNY, UP-CLOSE LOOK AT HOW SOUTH KOREA REMADE ITSELF AS THE WORLD'S POP CULTURE POWERHOUSE OF THE TWENTY-FIRST CENTURY

By now, everyone in the world knows the song "Gangnam Style" and Psy, an instantly recognizable star. But the song's international popularity is no passing fad. "Gangnam Style" is…

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Why read it?

1 author picked The Birth of Korean Cool as one of their favorite books. Why do they recommend it?

Bruce and Ju-Chan Fulton

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At a time when academics tend to look down their noses at Korean popular culture (Hallyu, literally “the Korean wave”), which in recent years is driving popular culture worldwide, The Birth of Korean Cool is a refreshing analysis based on the supposition that Korea is finally “getting even” with the rest of the world for being underappreciated for thousands of years.

From Bruce's list on Hell Chosŏn.