Meme Wars
Book description
"Engrossing, exciting [...] This book compels us to rethink our approaches to economics ..."
—Literary Review of Canada
"Thought-provoking and creative" — Julie Nelson, author of Beyond Economic Man: Feminist Theory and Economics
"Meme Wars is a Molotov cocktail tossed into the boardroom. "— Calgary Herald
From the editor and…
Why read it?
1 author picked Meme Wars as one of their favorite books. Why do they recommend it?
From the guy who came up with the phrase “Occupy Wall Street” is a manifesto for questioning authority and turning the tools of advertising and persuasion against the man. Lasn understood what memes really are before the internet trivialized the concept. He reminds us of the transformational power of simple, clear, addictive ideas.
From David's list on to make you want to change the world.
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