Intelligent Fanatics Project

By Sean Iddings, Ian Cassel,

Book cover of Intelligent Fanatics Project: How Great Leaders Build Sustainable Businesses

Book description

How does a great company sustain and grow profits for decades? Many people are familiar with Warren Buffett’s analogy of a moat: various defenses to thwart competition. But moats are fleeting; they are here today and gone tomorrow. The more important question is, who builds and maintains moat? Intelligent fanatics…

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Why read it?

1 author picked Intelligent Fanatics Project as one of their favorite books. Why do they recommend it?

A companion to The Outsiders, Iddings and Cassel highlight eight more fantastic business builders, including Herb Kelleher at Southwest, Sol Price at Price Club, and Les Schwab at Les Schab Tire Centers. You see what strategies led to their great success and how you can look for similar business models and leaders in today’s markets.

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