A former firearms executive pulls back the curtain on America's multibillion-dollar gun industry, exposing how it fostered extremism and racism, radicalizing the nation and bringing cultural division to a boiling point.
As an avid hunter, outdoorsman, and conservationist–all things that the firearms industry was built on–Ryan Busse chased a childhood…
Why read it?
1 author picked Gunfight as one of their favorite books. Why do they recommend it?
Busse offers the new perspective of an insider—an erstwhile gun executive. I’ve always held that the gun industry has gotten far too little attention historically, and that commercial forces substantially helped to create and then maintain the American gun mystique and culture long after the “frontier” closed. Busse’s work shows just how explicitly the gun industry today, since 9/11 and the Iraq and Afghanistan wars, relies on “manufactured fear” to push products. The book teems with examples of fear marketing, including endorsements from social media celebrities that created a new breed of “couch commandos,” steeped in the “glorification of violence,…
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