Beyond Greed and Fear

By Hersh Shefrin,

Book cover of Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing

Book description

This book provides a comprehensive treatment of behavioural finance. With the use of the latest psychological research, Shefrin helps us to understand the human behaviour that guides stock selection, financial services, and corporate financial strategy. He argues that financial practitioners must acknowledge and understand behavioural finance - the application of…

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Why read it?

1 author picked Beyond Greed and Fear as one of their favorite books. Why do they recommend it?

Hersh Shefrin shares research and insights regarding behavioral biases, and how investors respond to emotional stimuli.

Even though the research on behavioral finance has been around for decades, it hasn't been effectively incorporated into advisor practices. Shefrin emphasizes the importance of financial advisors to understand and embrace behavioral finance. He argues to ignore these psychological tendencies would be foolish and unwise.

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