Why did I love this book?
A provocative pre-history of rock music, written to provoke. (Don’t hold your breath waiting for John, Paul, George, and Ringo to show up.)
Wald crafts a fascinating alternative history of commercial popular music in the first half of the twentieth century, asking readers to focus not on big names or influential records but on the everyday practices, technologies, and contexts through which musicians and listeners actually experienced the music. Avoid if you don’t want to see a few sacred cows slaughtered.