Giep Franzen's most recommended books

We've asked 12,000+ authors and super readers for their favorite books. Here are their favorite books by Giep Franzen.

Chosen by 1 person

Books like The Mental World of Brands

Book lists with Giep Franzen's books

1 authors created a book list with a book by Giep Franzen as one of their picks.

• To help you understand the mind of your customer

Book lists connected to Giep Franzen's books

22 authors created a book list connected to Giep Franzen's books by genre, topic, theme, and mood.

• On creating an admired brand
• Translating your great ideas into a winning games business
• Branding, ideas, and the advertising industry
• Creative advertising, art direction, and typography
• Creating powerful, money-making advertising copy
• Making sense of the madness of advertising

Genres connected to Giep Franzen's books

Topics connected to Giep Franzen's books