The Medium is the Massage
Book description
In a dazzling fusion of Quentin Fiore's bold and inventive graphic design and Marshall McLuhan's unique insight into technology, advertising and mass-media, The Medium is the Massage is a unique study of human communication in the twentieth century, published in Penguin Modern Classics
Marshall McLuhan is the man who predicted…
Why read it?
2 authors picked The Medium is the Massage as one of their favorite books. Why do they recommend it?
Marshall McLuhan, in his book The Medium Is the Massage, introduces the idea that "all media are extensions of some human faculty... The wheel is an extension of the foot. The book is an extension of the eye... clothing an extension of the skin, electric circuitry, an extension of the central nervous system." All of this, McLuhan says, alters the way that we see the world around us and how we interact with it.
This is a must-read for all who work with or study media as it makes the reader question the very medium that we use to interact…
From Mark's list on thinking differently about UX design.
Understanding how media works us over every day is vital to knowing what forces are at play every time we turn on the TV or browse the Internet. McLuhan unpacked all of it for us in his 1967 masterpiece The Medium is the Massage. Don’t let its breezy tone and ease of style fool you, the book packs a powerful message that will leave you seeing things in a new way. The book helped me think deeply about and understand how a new technology like blockchain was changing the world. It’s a testament of its power that the book…
From Matthew's list on tech, media, and finance.
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