The Invention of Celebrity

Antoine Lilti’s ground-breaking study about celebrity demonstrates that a phenomenon we generally associate with modern culture and cinema has much older roots: roots that go back to eighteenth-century Europe. Thanks to the rise of the press and the development of new advertising techniques, such figures as Voltaire, George Washington, Benjamin Franklin, Marie-Antoinette, or Napoléon saw their private lives on public display and learned to navigate the privileges and pitfalls of a new form of social prestige. Elegantly written and accessible to non-specialists, this book is particularly useful to differentiate between forms of public recognition that are connected but ultimately distinct,… show more.