The Dorito Effect

Ever wonder why it’s so hard to stop eating a bag of chips? It’s because this “stuff” has been engineered to make us overeat.

Why do food companies want us to eat more than we need? Because our over-caloric consumption equals profits. It’s complicated stuff but Mark Schatzker illuminates what’s behind this crafty food engineering in an eminently readable book about food and flavor science.

If you’re like me you’ll be happy to learn the underpinnings of our food systems, even when it’s not so flattering.

Do you wonder why your tomatoes taste like cardboard? Do you want to motivate yourself to take a good look at what you consume and/or provide to your family? This book tells the fascinating story of how the industrialization of our food and the production of ‘fake food’ began. The story of the progression from corn chips to tortilla chips to Doritos, and how that progression helped to train the American palate, is fascinating. Why do I recommend a book like this for the category of nutrition and brain health? Understanding these origins helps us appreciate the importance of returning… show more.