Simply Speaking

Why do I recommend a book on speechwriting? For the same reasons my book covers spoken communication. Good speeches base on the written word and in turn, yield many lessons for all writers. For example, “sayability” is a hallmark of writing that works, and a good way to check yourself. Noonan’s book also reminds us of what matters most: Deciding what you want to say—the substance. Fancy language never camouflages empty thought. Rather than trying to manipulate people, reach them with sincerity and specific language that’s “simple, unadorned, direct, declarative.” Noonan recommends appealing to the brain with logic. Psychologists, meanwhile,… show more.