"Mesmerizing & fascinating..." -The Seattle Post-Intelligencer
"The Freakonomics of big data." -Stein Kretsinger, founding executive of Advertising.com
Award-winning | Used by over 30 universities | Translated into 9 languages
An introduction for everyone. In this rich, fascinating - surprisingly accessible - introduction, leading expert Eric Siegel reveals how predictive analytics…
Why read it?
1 author picked Predictive Analytics as one of their favorite books. Why do they recommend it?
As a data scientist in the industry, it is very helpful to understand the business context behind the problems that you are solving. In many cases, you are trying to predict behavior—who is likely to buy an item, who is likely to click on a link, who is likely to repay a loan, etc.
This book by Eric Siegel is a great introduction to predictive analytics as used in real-life. It will help you frame data science problems in standard ways. For example, suppose you are asked to score sales leads so that salespeople can prioritize their efforts. How would…
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