By Roland Barthes,

Book cover of Mythologies

Book description

"No denunciation without its proper instrument of close analysis," Roland Barthes wrote in his preface to Mythologies. There is no more proper instrument of analysis of our contemporary myths than this book―one of the most significant works in French theory, and one that has transformed the way readers and philosophers…

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Why read it?

1 author picked Mythologies as one of their favorite books. Why do they recommend it?

A story is not the words that you write down. That’s a narrative. A story is what your audience builds in mind for themselves when they receive the narrative.

If I give you a six-word story: For sale. Baby’s shoes. Never worn. You don’t just see an advertisement. You think about the lives of the people who placed the advertisement, right?!

What you just did in your mind is how stories work, and Roland Barthes was the first to recognise this. His book is a series of articles demonstrating the mythology that lies behind the words and symbols we are…

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