Gender, Branding, and the Modern Music Industry
Gender, Branding, and The Modern Music Industry combines interview data with music industry professionals with theoretical frameworks from sociology, mass communication, and marketing to explain and explore the gender differences female artists experience.
This book provides a rare lens on the rigid packaging process that transforms female artists of various…
Why read it?
1 author picked Gender, Branding, and the Modern Music Industry as one of their favorite books. Why do they recommend it?
With Gender, Branding, and the Modern Music Industry, Kristin Lieb provides an enlightening but often troubling account of the contemporary pop music industry. By focusing on women artists in the post-MTV era, Lieb demonstrates that female pop singers are judged more than ever on their sex appeal—despite the advances of the women’s movement over the past several decades. Lieb draws from both theorists and music industry insiders, giving her conclusions weight and credibility. Yet despite its frequently disturbing findings, the book is not overly cynical. Lieb, an energetic writer, has managed to maintain her enthusiasm for pop music.
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