City at the Edge of Forever

By Peter Lunenfeld,

Book cover of City at the Edge of Forever: Los Angeles Reimagined

Book description

An engaging account of the uniquely creative spirit and bustling cultural ecology of contemporary Los Angeles

How did Los Angeles start the 20th century as a dusty frontier town and end up a century later as one of the globe's supercities - with unparalleled cultural, economic, and technological reach? In…

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Why read it?

1 author picked City at the Edge of Forever as one of their favorite books. Why do they recommend it?

I fell in love with Los Angeles in 1983 when I immigrated from Mexico, young, penniless, and ignorant, to start an ad agency for the Latinx community. As the years went by, I succeeded in the business, raised a family, and wrote three novels. It is after you read a book like Peter Lunenfeld’s that you understand why such an improbable story like mine could ever materialize. As in the movies, L.A. is not what it seems. Go behind the scenes with City at the Edge of Forever, Los Angeles Reimagined and debunk some myths.

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This irreverent biography provides a rare window into the music industry from a promoter’s perspective. From a young age, Peter Jest was determined to make a career in live music, and despite naysayers and obstacles, he did just that, bringing national acts to his college campus atUW-Milwaukee, booking thousands of…

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