Carrots and Sticks
Book description
Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you’ve ever tried to meet a goal and came up short, the problem may not have been that the…
Why read it?
1 author picked Carrots and Sticks as one of their favorite books. Why do they recommend it?
Hyperbolic discounting is a term used in behavioral economics to describe our tendency to overvalue immediate gratification while undervaluing future rewards. When asked to choose between getting (A) one apple a year from now or (B) two apples a year and a day from now, people pick (B). However, if the choice is between getting (A) one apple today or (B) two apples tomorrow, people find (A) more attractive. Why is it so difficult to acquire good habits, like going to bed early or getting important work done, instead of playing with our smartphone? The idea of hyperbolic discounting offers…
From Fumio's list on harnessing the power of habits.
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