The Ride of a Lifetime
'One of the best business books I've read in years.' BILL GATES
THE #1 NEW YORK TIMES BESTSELLER
A SUNDAY TIMES BOOK OF THE YEAR 2019
The CEO of Disney, one of Time's most influential people of 2019, shares the ideas and values he embraced to reinvent one of…
Why read it?
2 authors picked The Ride of a Lifetime as one of their favorite books. Why do they recommend it?
Business books tend to be stuffy and over technical, but Iger’s book was the model I was going after when writing my own book. Iger shares the hits and misses (but mostly hits) of his time running one of the most prestigious brands the world has ever seen. But even though they’re mostly showbiz and Disney-focused, any human can relate and learn from his stories.
Stepping in to helm an already successful company seems like a walk in the park (pun intended)…but being able to read about how Iger turned an already successful business into an even more successful corporation through growth strategies, mergers, and acquisitions of other highly successful studios (Twentieth Century Fox) and IP (Marvel, Pixar, Star Wars) was just exhilarating. To read about his thought process in his own words was both educational and inspiring.
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