The Post-Truth Business

By Sean Pillot de Chenecey,

Book cover of The Post-Truth Business: How to Rebuild Brand Authenticity in a Distrusting World

Book description

FINALIST - Business Book Awards 2019 - Embracing Change Category Brands are built on trust, but in a post-truth world they're faced with a serious challenge: so much of modern life is defined by mistrust. A shattering of the vital trust connection between brands and consumers, together with the evaporation…

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Why read it?

1 author picked The Post-Truth Business as one of their favorite books. Why do they recommend it?

Reading this book made me think hard about alternative truths and the consequences of these alternatives for communities everywhere.

From fake news, disinformation, and misinformation this book takes the reader on a fascinating journey where brands are having to face the reality that their marketing and communications. These are being eroded in ways brands find hard to manage.

Demonstrating authenticity is becoming more difficult as is persuading an audience that a brand knows best, that they are experts in their field and that they can be trusted. Purpose is at times in conflict with stakeholders needs and Chenecey quickly moves…

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Tap Dancing on Everest by Mimi Zieman,

Tap Dancing on Everest, part coming-of-age memoir, part true-survival adventure story, is about a young medical student, the daughter of a Holocaust survivor raised in N.Y.C., who battles self-doubt to serve as the doctor—and only woman—on a remote Everest climb in Tibet.

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