The Meme Machine

By Susan Blackmore,

Book cover of The Meme Machine

Book description

Humans are extraordinary creatures, with the unique ability among animals to imitate and so copy from one another ideas, habits, skills, behaviours, inventions, songs, and stories. These are all memes, a term first coined by Richard Dawkins in 1976 in his book The Selfish Gene. Memes, like genes, are replicators,…

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2 authors picked The Meme Machine as one of their favorite books. Why do they recommend it?

What is a meme? A meme is any idea, behavior, or skill that can be transferred from one person to another by imitation: stories, fashions, inventions, recipes, songs, ways of plowing a field, or making a sculpture. The meme is also one of the most important concepts to emerge in a long time. It has controversial implications for our religious beliefs, our free will, and our very sense of "self."

Long before ‘memes’ became a synonym for catchy internet videos, they were a term coined by Richard Dawkins in his classic 1976 book The Selfish Gene to describe a ‘cultural replicator’ analogous to the gene. In The Meme Machine, Susan Blackmore took this side-thought and ran with it. She argues that human culture in general, as well as specific phenomena such as the origin of language and cooperation, can best be seen through a ‘meme’s eye view’ of selfish memes competing to replicate themselves. Modern cultural evolution research remains sceptical of this rather extreme perspective, often thinking more in…

From Alex's list on cultural evolution.

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