The Master Plan of Evangelism

By Robert E. Coleman,

Book cover of The Master Plan of Evangelism

Book description

For more than forty years this classic study has shown Christians how to minister to the people God brings into their lives. Instead of drawing on the latest popular fad or the newest selling technique, Dr. Robert E. Coleman looks to the Bible to find the answer to the question:…

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Why read it?

1 author picked The Master Plan of Evangelism as one of their favorite books. Why do they recommend it?

In the 1950s, Robert Coleman, then a professor at Asbury Theological Seminary, was assigned to teach a class on evangelism. But he had a problem: he had no idea what to say. So he decided to pore over the four Gospels to discern Jesus’ strategy for winning people to his message. His lecture notes became The Master Plan of Evangelism.

The reach of The Master Plan since its publication in 1963 has been enormous. Billy Graham even wrote the foreword. But Jesus’ model of training a few was so alien to the operating systems of 20th-century churches and traveling…

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