No Logo
Book description
A Tenth Anniversary Edition of Naomi Klein's No Logo with a New Introduction by the Author
NO LOGO was an international bestseller and "a movement bible" (The New York Times). Naomi Klein's second book, The Shock Doctrine, was hailed as a "master narrative of our time," and has over a…
Why read it?
1 author picked No Logo as one of their favorite books. Why do they recommend it?
In the late 1990s, a new type of economy was being born, one dominated by massive corporations, whose logos were increasingly ubiquitous, and who were driving a culture of consumerism among young people.
Klein traced this corporate dominance to a new form of capitalism in which corporations were becoming ever less interested in the stuff they actually made, be it trainers, takeaway coffee, or jeans. Rather, they were selling a brand, and replacing our very notion of ourselves as citizens living in a democracy with one of consumers shopping in a marketplace.
Klein’s book looks at how companies like Nike…
From Nick's list on to understand why the world is in such a mess.
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