No Logo

In the late 1990s, a new type of economy was being born, one dominated by massive corporations, whose logos were increasingly ubiquitous, and who were driving a culture of consumerism among young people.

Klein traced this corporate dominance to a new form of capitalism in which corporations were becoming ever less interested in the stuff they actually made, be it trainers, takeaway coffee, or jeans. Rather, they were selling a brand, and replacing our very notion of ourselves as citizens living in a democracy with one of consumers shopping in a marketplace.

Klein’s book looks at how companies like Nike… show more.