Millennial Monsters

By Anne Allison,

Book cover of Millennial Monsters: Japanese Toys and the Global Imagination

Book description

From sushi and karaoke to martial arts and technoware, the currency of made-in-Japan cultural goods has skyrocketed in the global marketplace during the past decade. The globalization of Japanese "cool" is led by youth products: video games, manga (comic books), anime (animation), and cute characters that have fostered kid crazesā€¦

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Why read it?

1 author picked Millennial Monsters as one of their favorite books. Why do they recommend it?

Who cannot love a serious but accessible book that obsesses about things like PokĆ©mon, the Mighty Morphin Power Rangers, and Tamagotchi (those annoying and addictive ā€œdigital petsā€ that were a millennial fad)?

Anne Allisonā€™s volume was a real eye-opener for me on the place of monsters in youth culture, as a form of play, and how monsters have been commercialized and globalized over the past half century. It is incredible that, in the early twenty-first century, American kids were more likely to embrace Pikachu and Godzilla than the archetypal monsters of Western culture like Dracula and Frankenstein. Allison helped meā€¦

From William's list on why we love monsters.

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