Join the Club

By Tina Rosenberg,

Book cover of Join the Club: How Peer Pressure Can Transform the World

Book description

A winner of the National Book Award and the Pulitzer Prize, Tina Rosenberg has spent her career tackling some of the world's hardest problems. Now, through striking stories from around the globe, Rosenberg shows how positive peer pressure can change people's behavior and solve seemingly intractable social quandaries. In every…

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Why read it?

1 author picked Join the Club as one of their favorite books. Why do they recommend it?

Though we often think that positive change is inspired by charismatic leaders, NYT top gun journalist Tina Rosenberg takes us to a very different world, where real positive change is not driven by role models, but the peers. From iconic student-led revolution which has spread like wildfire from campuses to cities and villages in 90s Serbia, through removing the stigma from HIV positive people all the way to amazing process in which smoking has become “non cool” instead of “socially acceptable” this book explores the phenomena of “healing the community through peer pressure” especially among youngsters, and may serve as…

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