Franchise
Book description
Just as The Color of Law provided a vital understanding of redlining and racial segregation, Marcia Chatelain's Franchise investigates the complex interrelationship between black communities and America's largest, most popular fast food chain. Taking us from the first McDonald's drive-in in San Bernardino to the franchise on Florissant Avenue in…
Why read it?
1 author picked Franchise as one of their favorite books. Why do they recommend it?
This book is a wonderful example of how an author can explain but not judge the complexities and contradictions of our modern economy. Chatelain explains the role fast food franchising, and McDonald’s in particular, has played in African American economic and social life since the 1960s. What I found so striking about this was the honest ambivalence: McDonald’s sells unhealthy foods that contribute to obesity and other health problems, and it pays generally exploitative wages; but at the same time, owning a McDonald’s franchise can be a way for African American entrepreneurs to thrive and build both wealth and political…
From Benjamin's list on why corporations are powerful but economy stinks.
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