Alcohol in Latin America

As a historian of alcohol, I sometimes get asked why I study something so niche; this book shows that alcohol history is anything but! The ten scholars who have contributed to Alcohol in Latin America cover issues of commerce, taxation, regulation, and state-building; the formation and expression of different ethnic, gender, class, and national identities; and concepts of progress, modernity, tradition, and authenticity. They discuss these issues over more than five hundred years of history, with reference to Argentina, Brazil, Chile, the Andes, Guatemala, and Mexico, and by drawing on archaeological, anthropological, literary, and marketing studies. It is incredibly wide-ranging.… show more.