White Burgers, Black Cash

By Naa Oyo A. Kwate,

Book cover of White Burgers, Black Cash: Fast Food from Black Exclusion to Exploitation

Book description

The long and pernicious relationship between fast food restaurants and the African American community

Today, fast food is disproportionately located in Black neighborhoods and marketed to Black Americans through targeted advertising. But throughout much of the twentieth century, fast food was developed specifically for White urban and suburban customers, purposefully…

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Why read it?

1 author picked White Burgers, Black Cash as one of their favorite books. Why do they recommend it?

In the 2020s, McDonald’s sells celebrity meals curated by rappers Saweetie, Cardi B, and Travis Scott. Popeye’s touts a Megan Thee Stallion ‘hottie’ sauce. These blatant appeals to Black consumers gloss over fast food’s racist origin as a business built by and for white people. Naa Oyo A. Kwate vividly exposes this stomach-turning history in a book filled with fantastic images and riveting stories. 

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