The Most Expensive Game in Town
Book description
A look at how commercialization has transformed youth sports from fun into a heavily commercialized and profitable venture
Examining the youth sports economy from many sides—the major corporations, the small entrepreneurs, the coaches, the parents, and, of course, the kids—Hyman probes the reasons for rapid changes in what gets bought…
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Why read it?
1 author picked The Most Expensive Game in Town as one of their favorite books. Why do they recommend it?
We were impressed by how Hyman digs deep into the ethical dilemmas and the staggering amount of money generated by the industry, which now requires families to spend large sums of money annually to have their children participate in youth sports.
He clearly demonstrates how hugely profitable businesses have very little concern about whether the products they use in the youth sports industry actually serve their youth target audience well.
From Jean's list on understanding the youth sports industry.
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