Pulp Vietnam

By Gregory A. Daddis,

Book cover of Pulp Vietnam: War and Gender in Cold War Men's Adventure Magazines

Book description

In this compelling evaluation of Cold War popular culture, Pulp Vietnam explores how men's adventure magazines helped shape the attitudes of young, working-class Americans, the same men who fought and served in the long and bitter war in Vietnam. The 'macho pulps' - boasting titles like Man's Conquest, Battle Cry,…

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Why read it?

1 author picked Pulp Vietnam as one of their favorite books. Why do they recommend it?

This book insists that we need to think about the ways that what we read or view may shape the way we see the world.

Greg Daddis has waded through mountains of “macho pulps”—the massively-popular war-focused men’s adventure magazines from the 1950s and 1960s, with titles like True Men, Male, Valor, and Battle Cry—to show us how they portrayed men and war.

He asks how these stories of outsized heroism (often accompanied by sexual conquest) may have shaped the expectations of the young men sent to fight in Vietnam.

Pulp Vietnam is a masterful balancing act, never insisting that…

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