Irresistible Empire

By Victoria de Grazia,

Book cover of Irresistible Empire: America's Advance Through Twentieth-Century Europe

Book description

The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in Irresistible Empire, Victoria de Grazia's brilliant account of how the American standard of living defeated the European way…

Shepherd is reader supported. When you buy books, we may earn an affiliate commission.

Why read it?

1 author picked Irresistible Empire as one of their favorite books. Why do they recommend it?

This is an outstanding work, full of surprise and insight informed by excellent research. As the author explores the wave of American ideas that broke across the European Continent in the early decades of the 20th Century, we gain a deep insight into the power and creativity of American thinking in those years. The Chain Store revolutionised commerce, becoming "a machine for selling"; mass consumerism was underpinned by new kinds of currency and credit: postal money orders, travelers' cheques, credit cards, and installment plans; advertizing corporations promoted branded goods, spreading Coca Cola, Kellog’s Corn Flakes and Campbell’s Soups around the…

From Tristram's list on the United States Of America.

Want books like Irresistible Empire?

Our community of 10,000+ authors has personally recommended 100 books like Irresistible Empire.

Browse books like Irresistible Empire

5 book lists we think you will like!

Interested in consumerism, Europe, and World War 1?

10,000+ authors have recommended their favorite books and what they love about them. Browse their picks for the best books about consumerism, Europe, and World War 1.

Consumerism Explore 28 books about consumerism
Europe Explore 867 books about Europe
World War 1 Explore 854 books about World War 1