Competition Demystified
Book description
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for…
Why read it?
1 author picked Competition Demystified as one of their favorite books. Why do they recommend it?
The antitrust rules introduced in the late 1970s and 1980s are largely still in place.
In important ways, those rules were shaped by the economic analyses and arguments of well-known scholars associated with the University of Chicago.
Since then, microeconomics has been transformed using concepts from game theory, and economic thinking about the competitive consequences of firm practices has changed. This economic-based guide to business strategy distills key concepts that underlie modern antitrust analysis, which is a close cousin to business strategy.
The book lays out those concepts clearly and accessibly, with instructive case studies and minimal jargon. These ideas…
From Jonathan's list on reads before—or after—you learn antitrust law.
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